- To serve as a comprehensive source of information, news and commentary concerning the development and employment of energy sources other than those that are based on petroleum,
- to increase awareness of current applied and practical research concerning alternative forms of power generation,
- to advocate for wider adoption of products that employ environmentally friendly energies,
- to encourage awareness of the benefits of energy independence, and
- to stimulate rational discussion concerning alternative energy sources, and their applications and benefits for the entire planet.